A landmark deal will give Faurot Field a new look for the 2024 football season. 

For the first time ever, the University of Missouri will have sponsored logos on their football field. They are one of the first universities to take advantage of recent NCAA ruling which now allows sponsored field logos. 

With this new rule, universities may include a single advertisement at the 50-yard line as well as up to two additional advertisements elsewhere on the field.

Missouri will partner with locally-based businesses Shelter Insurance and EquipmentShare, placing their respective logos at opposing 25-yard lines. 

Currently the Tigers have not announced any plans or partners for a midfield advertisement.

The Shelter Insurance advertisement will be placed on the Northwest side of the field and EquipmentShare advertisement will be placed on the Southeast side.

“We are thrilled to partner with Shelter Insurance and EquipmentShare in this historic initiative,” MU Athletic Director Laird Veatch said in a statement.

Shelter Insurance was named No. 1 in Customer Satisfaction Among Auto Insurers in the Central Region.  “Be a leader in our communities by providing daily value while we SHELTER what matters most,” their mission statement read.

EquipmentShare claimed to be ”the fastest-growing equipment solutions provider in the United States,” according to their website. While providing the Midwest region their construction services, they said they have since created opportunities through establishing a nationwide equipment distribution network.

The two brands will have their logos showcased on Faurot Field all season long, with their first appearances in Missouri’s home opener game against Murray State on Aug. 29 at 7 p.m.

Edited by Dylan Heinrich | dheinrich@themaneater.com

Edited by Hannah Taylor | htaylor@themaneater.com

Edited by Annie Goodykoontz | agoodykoontz@themaneater.com