I’d like everyone to put their newspapers down right now and Google themselves.
Find anything interesting? Apparently, I’m a jewelry designer in Fayetteville, Ark., as well as minor-league baseball player, an author, an artist, a realtor and a serial entrepreneur.
It’s not until I add “Mizzou” to the search that I find myself at all. This isn’t too bad of an Internet presence. But it could be better. In this day and age, to find a great job you need to be as Googleable as possible.
This past summer, I had a fantastic opportunity to intern at a company called Momentum. Momentum is a high-profile advertising firm with many important clients. I gathered tons of fantastic knowledge about the industry during the course of the internship, but the single most important thing I learned was extremely simple: stalk yourself.
This might seem like a completely narcissistic task, but if potential employers can’t find you with a simple Google search, chances are you won’t get the job.
Not only should every young person have a Facebook and Twitter, it is vital that he or she be on LinkedIn and Google+ as well. A simple resume just won’t cut it anymore. Lacking a strong digital identity will rarely work in your favor.
It’s also important to be consistent in your social media. Using the same profile picture and username makes you easier to find and identifiable. A search for my Twitter name yields results that are mostly all about me.
The site About.me is a fantastic tool to keep all of your social media profiles in one place. This is the most convenient way for prospective employers to gain some insight into your world before an interview.
I know we’re in college and partying is our job, but don’t upload your spring break pics where you are bonging a beer immediately after winning a wet T-shirt contest. Not only is this extraordinarily trashy, but it won’t help you find a job unless you want to be a Hooters waitress or a pornstar.
Guys are just as guilty of this. Nobody thinks you’re cool because you dress like Pauly D and have pictures grinding on scantily clad, underage girls. To earn respect in the business world, you shouldn’t just act your age; you should act even older.
I know I sound like a grumpy old man, but that’s perfectly all right with me. Most of my peers need a giant wake-up call. It’s normal to act like an idiot from time to time; just don’t let the whole world know.
Just recently I saw a Facebook post from somebody who had gotten into a major car accident after drinking and driving. Someone wrote on her wall to welcome her into the “D-Dub Club” (getting a DUI). Not only did she keep this wall post up for the world to see, she and four other people “liked” it. I literally felt sick to my stomach after reading this. It made me just that much more distanced from my generation.
A solution is simple: Don’t be a dumbass on the Internet. It doesn’t matter if you are applying for grad school or a job. You will be cyber-stalked. Sure, your interviewers want to understand a little bit more about you than your resume states, but just like Santa, they know if you’ve been bad or good. So be good for goodness’ sake!