**OU focuses marketing campaign on diversity**
OHIO UNIVERSITY – A Facebook “like” is the first step for Ohio University admittance for many students, but in the future, OU officials hope to see more diverse students clicking.
OU’s marketing team — Undergraduate Admissions, Enrollment Management, and University Communications and Marketing — is responsible for responding to students, bringing them to campus and convincing them to stay. The team works to target diverse students, but compared to other state universities, OU is one of the least racially diverse.
“If we had unlimited time and an unlimited budget, our numbers might be different,” OU’s director of Undergraduate Admissions Candace Boeninger said. “We’ve had moderate success with the resources and time that we’ve had to work with.”
OU’s Multicultural Center hosts visiting programs for incoming freshmen to encourage ethnic diversity and markets to high schools in urban and suburban areas, Boeninger said.
The university also runs an advertisement in Winds of Change, a quarterly magazine published “with a single-minded focus on career and education advancement for American Indian and Alaska Native peoples,” according to its website.
The majority of the marketing team’s media is distributed throughout Ohio, in places deemed by an outside company as potentially beneficial to reach students.
However, Morris said one way to improve campus diversity could be to attract more students from across state lines.
-The Post
By Sara Jerde
**Saving Face: OU buying .xxx domain names**
UNIVERSITY OF OKLAHOMA – In an effort to protect its online reputation and trademarks, OU administrators have begun to purchase .xxx domain names that would otherwise be open to companies and individuals involved in the adult entertainment industry.
These new domain names became available in March, after the not-for-profit corporation Internet Corporation for Assigned Names and Numbers authorized their sale solely by a Florida-based company named ICM Registry.
Since that time, departments on all three OU campuses have purchased .xxx domain names, including ouhsc.xxx, oklahomasooners.xxx, oumedicine.xxx and “domain names registered with select coaches’ names,” university spokesman Michael Nash said in an email.
“We’ve taken steps to protect our trademarks by registering select domain names so they are not used inappropriately by third parties,” Nash said.
The university paid between $179 and $300 to secure each domain name for a 10-year period because of the legal fees incurred while clarifying existence of the university’s trademark, ICM Registry spokeswoman Jocelyn Johnson said.
-The Oklahoma Daily
By Sean Lawson