It isn’t an easy feat making feathers — let alone rooster feathers — sexy. Somehow, though, Colleen Liebig manages. Liebig is a yoga instructor by day and feathering-queen by night. She feathers women all over the St. Louis area under her Befeathered brand.

On Feb. 15, Liebig took her feathers on the road to set up camp at the MU Student Center.

Women gathered around a table full of red, orange, purple and pink feathers. They put feathers in their hair and purchased feather-inspired jewelry.

The feather hair extensions are micro-clipped in and last up to six months. They can be straightened, curled, blown-dry or anything imaginable for more hair-adventurous folk.

Liebig’s decision to work with feathers came from many different aspects of her life, one of which was her trip to Chile.

“I went to Valparaíso, Chile in 2006,” Liebig said. “(Valparaíso) is basically the San Francisco of South America. It has that bohemian style.”

After her trip to Chile and graduating from college in North Carolina, Liebig started work with a music company, leading her further toward the bohemian-lifestyle.

“I used to work in the music business and with music festivals,” Liebig said. “Creating art is part of where the inspiration comes from.”

Liebig then shifted her main focus to instructing yoga.

“Yoga was a huge force behind me starting this business,” she said. “I actually came up with the name Befeathered in the middle of a yoga pose.”

Although yoga, music and Chilean culture have influenced Liebig’s business, it is her fly-fisherman brother who inspired Befeathered. Liebig’s brother used colorful rooster feathers to aid in catching trout.

“One day I looked in his fishing box and saw the feathers,” she said. “I started experimenting with jewelry first.”

Liebig gets her feathers through a local fishing shop. The store only receives one harvest of feathers per year, so Liebig has had to predict how many feathers she will need in advance. When she runs out, she’s out.

The feathers come in an array of different colors.

“Certain trout look for those colors, which is why they (the feathers) are dyed,” Liebig said.

The feather hair extensions are slowly gaining popularity all over the country. University of Georgia student Brittany Robertson opted to gave her hair a make-over with some feathers.

“I got my (feathers) pretty early, before everyone else started getting them,” Robertson said. “I dye my hair a lot anyways, and I thought it was cool since it wasn’t a clip-in and it’s permanent.”

Liebig has future plans for Befeathered. She wants to start packaging starter kits for girls to have and do on their own and hopes to get as many girls feathered as she can.

“This summer I plan to take Befeathered on the road, maybe to Wanderlust Yoga and Music Festival,” she said. “I like just sort of turning my visions into a reality.”