_Last summer, we (OK, yours truly) [wrote about The Riveter](http://move.themaneater.com/stories/2014/7/29/movegoeslong01-riveter/#.VPTqo1PF9DE), a long-form magazine created by MU alumnae Kaylen Ralph and Joanna “Yanna” Demkiewicz. Ralph, a former Maneater editor, and Demkiewicz, her J-school classmate, founded the magazine to highlight the work of female journalists. Now they’re back in CoMo with an event, “Drink Up to Startups!” to raise money for their Kickstarter. MOVE chatted with Natalie Cheng, the mag’s CEO (and former editor of MOVE, to boot) to get the inside scoop._

**MOVE:** First off, how’ve you been since we spoke last?

**Natalie Cheng:** I joined the partnership and made the move to Minneapolis in September. Since then, we’ve been super busy! We’ve solidified our (brand) identity, further established The Riveter online as its own outlet beyond what we do in print, gained some more experience planning events in the community and done a _lot_ of strategic planning about how to best grow The Riveter as a company.

**M:** How’d you get Muse Clothing involved?

**NC:** I’ve always been a big proponent of putting on local events to help people engage with The Riveter and with us, and to help us get to know the community better. It’s also a great way to get inspiration for new ventures and collaborations. We’ve put on a couple of events in Minneapolis, and for the Kickstarter campaign we absolutely knew that we wanted to do some events in real life to help people get excited about what we’re doing. We had our kickoff event at a boutique called Proper & Prim in Minneapolis, where we’re based now, and because we have a lot of supporters in Columbia, we knew we had to do a hometown party as well. All three of us loved shopping and attending events at Muse while we were in college; we love its branding and that it’s a really cool woman-owned business. Plus, the location downtown is a perfect spot for people to stop by and kick-off a great weekend! I had worked with Nickie Davis (who owns Muse) on a project for an app development class while I was in the J-school, and when I reached out to her about the idea, she was really excited!

**M:** What all do you and Muse have planned?

**NC:** The event is from 6 to 9 p.m. We’ll have champagne and other light refreshments; we’ll have our laptops set up for people to subscribe/contribute to our Kickstarter, Muse is offering storewide discounts for showing up and better discounts for Kickstarter contributors … and mostly, it’ll just be a really fun night of music and mingling!

**M:** How has the Kickstarter been going so far? How can supporters of lady journos get involved?

**NC:** The Kickstarter campaign has been quite a ride so far! We had a very successful launch, and we’ve been really lucky in that Kickstarter has been very supportive of us — we got a big boost when we were featured in Kickstarter’s “Projects We Love” newsletter, and the CEO and co-founder of Kickstarter, Yancey Strickler, even subscribed and backed us! We know he doesn’t do that with every project, so we’re really jazzed about it. We’ll still have to hustle, and we’ll definitely need a great turnout/Kickstarter night in Columbia, but I think we’re all feeling pretty optimistic going into the final stretch!

Supporters of lady journos can get involved by reading up on what we’re doing, subscribing or contributing to the [campaign](http://kck.st/1AwBZE8), and spreading the word! We _love_ it when people share our project on social media, tell their friends about the problem in the industry and what we’re doing about it or even when people give us feedback. We’ve already gained so much from this campaign — we’ve learned a lot about our supporters, we’ve connected with new potential contributors and people have shown us a lot of love!

**M:** How will the money raised from the Kickstarter be used?

**NC:** The purpose of the campaign is to help us launch The Riveter as a printed quarterly. Our first priority with the money will be paying our contributors for quality content. We’ve always paid for both online and print content, and we want to keep doing that, and we want to be able to offer even better prices for even better content! Other than that, the money will also go toward printing and distributing The Riveter.