Ah, Super Bowl Sunday is right around the corner. Millions of fans around the country are frantically putting in last-minute orders for sub sandwiches, placing their final bets and trying to perfect the art of the seven-layer dip.
As for me, I honestly don’t care if I even watch the game. I’m sure I sound completely un-American, but let’s be real, is the Super Bowl even that big of a deal anymore?
The Giants and the Patriots are two of the NFL’s greatest success stories. Each have three Super Bowl titles already, with the Giants claiming three championships in pre-Super Bowl era times. With no true underdog to root for, casual football fans, like myself, have no allegiance to either team.
If the Patriots win, Tom Brady will then have four championships, and Gisele Bündchen as his wife. It’d be time for him the share the wealth.
I know that the Super Bowl isn’t truly about sports anyway. It’s about the commercials. As a Strat-Commer, the Super Bowl should be my Christmas. But in this Internet day and age, companies have already begun to release their ads throughout this week, taking away the entire element of surprise.
Honda, for instance, has already released their new CRV ad starring Matthew Broderick. The commercial is filled with reference to “Ferris Bueller’s Day Off,” and even though there a few funny moments, the ad simply doesn’t work for one reason: Ferris Bueller is way too cool to ever drive a CRV.
Other companies have opted not to show off their full ads, but release teasers ahead of the big game, like Kia’s sexy “Mr. Sandman” ad with Adriana Lima.
I know these teasers should be a great incentive to watch for the full ad on Sunday, but for somebody who just watches for the commercials, I could just watch all the ads online after the game.
The world of advertising has stretched so far beyond print and TV spots that a strong digital presence is the key to strong sales.
Without caring about the actual game, as well as the commercials, the announcement that Madonna would be performing the halftime show should have piqued my interest a bit.
Sadly, not even the “Queen of Pop” excites me. There was once a time and place for Madonna, but now that she’s 53, her attempts to remain relevant appear desperate and tacky. She has been making the talk show rounds lately to drum up interest in her performance, but instead of talking about herself, Madonna has been subtly dissing Lady Gaga.
She could have put on a great show all on her own and certainly has the material to do so. Yet Madonna has chosen to enlist the help of M.I.A., Nicki Minaj and LMFAO for her performance. Her Madge-esty will look a grandmother up there, frantically attempting to win over her cool grandkids.
I predict that as Twitter, YouTube and other digital enterprises become more and more popular over the years, the cultural phenomenon that is the Super Bowl will become increasingly irrelevant.
We live in a world where we can learn about any event live as it’s happening, from a piece of technology that fits in our pocket.
Of course, I will end up watching the Super Bowl anyway, but only for the sandwiches and seven-layer dip.
